Actor and activist John Boyega is stepping down from British Perfume and Candle Company Jo Malone after they reshot a short film that he created. The brand replaced the Star Wars actor with Liu Haoran for the Chinese market and excluded all the Black people who appeared in the original video that Boyega conceived and directed.
The 28-year-old tweeted on September 14, “I have decided to step down as Jo Malone’s global ambassador. When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign.”